There is alot of success to be had in creating an original game idea, but there is also a wide market in using already licensed ideas and sculpting them into a game of the same themes. A completely new game concept is called an original IP (Intellectual property), whereas a Lisenced IP is an idea taken from another type of media, for exampe- many movies or books are turned into games that follow the same stories, characters and events. Examples of game/movie tie-ins can be found with almost all action movies, for example- Spiderman, The Matrix and Batman have all had games created around them. Both original IP and licensed IP have their successful moments, but games that are based around a movie (and vice-versa) are generally less successful than an original game or movie concept. This is often to do with the fact that the release dates are set in stone. In order to be promoted and released alongside the accompanying there is a strict deadline for development, and so there is a tendancy to rush the game, compromising in quality. Due to the success of certain games it is common to find that original IP games turn into franchises with multiple sequels.
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